Post by account_disabled on Mar 4, 2024 2:04:28 GMT -5
TikTok audience 5 Types of Ads on TikTok Top View Brand Takeover In-feed Native Video Hashtag Challenge Branded Lenses How to promote business on TikTok How brands use TikTok The Tonight Show Starring Jimmy Fallon McDonald's The Washington Post Guess The social network with short videos is receiving more and more popularity. Currently, it is the fourth most popular entertainment platform internationally. Only Instagram, YouTube and Facebook are ahead of it. We'll tell you why it's useful for businesses and what advertising opportunities it offers. On TikTok, users exchange short videos and messages. Low-key entertainment content is preferred. We previously wrote about why brands should make a TikTok account .
TikTok audience By the end of 2018, TikTok became the Germany Phone Number fourth most popular social network by downloads among non-gaining apps. As of early 2019, the overall number of downloads worldwide surpassed 1 billion. Unlike other social networks, TikTok's primary audience is young people under 25 or even 20. Meanwhile, the number of users under 18 is steadily increasing and the minimum age is dropping to 12. The original app in China is mostly used by men, however around the world, the majority of TikTok users are women. On average a user opens the app 6-10 times a day and spends around 40 minutes watching videos. 5 Types of Ads on TikTok Top View It's the large full-screen ad that appears once you open the app. With one click, you can view an official account of the brand promoted on TikTok and continue watching the advertising video if it has been uploaded as an advertisement.
The advantage of this format is that you can purchase it for 24 hours and it reaches all daily recipients every time they open the app. Brand Takeover The format is similar to the previous one, but the difference is that instead of a static screen or a video with a duration of up to 60 seconds there is an option to use short videos or banners of 5 seconds. You can attach a link to the ad or a unique active hashtag. Maximum file size: 2 Мb; Efficiency metrics: coverage, monitoring, views. In-feed Native Video This is a promoted video that appears in users' feeds when they view other videos. Contains a call to action, link or hashtag. It is similar in format to ads in Instagram Stories. You can also skip it and view the next video in the feed. Duration: 9 to 15 seconds; Efficiency metrics: views, clicks, impressions, engagement. Hashtag Challenge It is a unique advertising format on TikTok that allows you to promote almost any brand natively.
TikTok audience By the end of 2018, TikTok became the Germany Phone Number fourth most popular social network by downloads among non-gaining apps. As of early 2019, the overall number of downloads worldwide surpassed 1 billion. Unlike other social networks, TikTok's primary audience is young people under 25 or even 20. Meanwhile, the number of users under 18 is steadily increasing and the minimum age is dropping to 12. The original app in China is mostly used by men, however around the world, the majority of TikTok users are women. On average a user opens the app 6-10 times a day and spends around 40 minutes watching videos. 5 Types of Ads on TikTok Top View It's the large full-screen ad that appears once you open the app. With one click, you can view an official account of the brand promoted on TikTok and continue watching the advertising video if it has been uploaded as an advertisement.
The advantage of this format is that you can purchase it for 24 hours and it reaches all daily recipients every time they open the app. Brand Takeover The format is similar to the previous one, but the difference is that instead of a static screen or a video with a duration of up to 60 seconds there is an option to use short videos or banners of 5 seconds. You can attach a link to the ad or a unique active hashtag. Maximum file size: 2 Мb; Efficiency metrics: coverage, monitoring, views. In-feed Native Video This is a promoted video that appears in users' feeds when they view other videos. Contains a call to action, link or hashtag. It is similar in format to ads in Instagram Stories. You can also skip it and view the next video in the feed. Duration: 9 to 15 seconds; Efficiency metrics: views, clicks, impressions, engagement. Hashtag Challenge It is a unique advertising format on TikTok that allows you to promote almost any brand natively.